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The artist donates his £25k prize award winnings to grassroots music venues

The singer holding Mercury Prize in the North East
The musician won the Mercury Prize in October in the North East

The artist has given the complete sum of his £25,000 Mercury Prize prize money to the trust for venues, which functions to preserve the United Kingdom's small live music spots.

The star was given the prize on mid-October as his third album People Watching was named the outstanding release of the past year.

Fender has chosen to donate the funds to the MVT, in appreciation of the essential function grassroots venues had in his beginning days.

"I personally wouldn't be doing this success if it wasn't for all the gigs I played around the area, and elsewhere, when I was just getting going," said Sam Fender. "These spaces are renowned, but they are facing challenges."

Since the start of 2023, more than 150 of these venues have shut down – about 16 percent of the total UK scene.

Recently, top acts including the band Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all aided the trust in its attempts to support the industry, by including a minor surcharge to their ticket prices, which benefits local stages.

He also joined in, collecting over £100k on his 2024 arena tour to help 38 small stages across England, Scotland, and Wales.

The donation helped locations that were dealing with imminent closure due to issues caused by floods, blazes and personal losses, as well as licensing issues, court cases and noise complaints.

Some locations received financial assistance in improving facilities and gear that helped artists and concertgoers.

"The notion that funds from performances in major spaces backs the smaller venues, where it begins for musicians like me, is just logical," Fender has commented.

The band Pulp on stage
The group are one example who donated their Mercury Prize prize money to good causes

He is not the first artist to donate his award funds to good deeds.

When the band received the prize in the mid-90s for their release Different Class, frontman Jarvis Cocker announced that the band would give their prize money to the non-profit the charity.

That year, musician she shared her award among a few good causes, such as the children's charity and a Sickle Cell charity.

"Additionally, I contributed a £1,000 to the center, to their gymnastics program, because I did gymnastics when I was younger and they needed updated gear," she told a publication.

Two years ago, Ezra Collective contributed their funds to the community center that nurtured their band, in addition to other grassroots music organisations.

Also 1994 winners the group donated their award to a MS organization after a close contact was found to have the disease.

"Receiving the award was ample," remarked vocalist Heather Small. "The money was the extra but we could do without the cherry, because we had the main prize. So our victory touched somebody else's life."

Last week, the Music Venues Trust announced it had protected two local spots in south-east England, by placing them under local control.

The Joiners in the city and The Croft in the city were bought under the public acquisition program, which is backed by Arts Council England and supporters who buy "ownership units" in the venues.

The writer

Brooke Snyder

A seasoned sports analyst with over a decade of experience in betting strategies and odds evaluation.

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